About Us

Who we are

Credit First National Association is a private label credit card bank and the consumer credit division of Bridgestone Americas. At our office in Brook Park, OH, a suburb 15 miles outside of downtown Cleveland, over 300 professionals gather each day to run a successful private label credit card program.

CFNA provides the consumer credit solution for the Firestone Complete Auto Care, Tires Plus, and Wheel Works brands, in addition to customized credit services for over 8K other tire and automotive retailers nationwide. With competitive interest rates, generous credit limits, and promotional financing, our 4.6 million cardholders enjoy greater purchasing power and financial peace of mind.

The Bridgestone family of enterprises, including CFNA, is comprised of more than 50 production facilities and 50K employees throughout the Americas. You'll find we have the reach and leverage of a global corporation with the focus and energy that comes with being a smaller division rooted in its commitment to teammates, customers, and community.

The CFNA difference

Life is all about making good choices. When you choose CFNA, you get a reliable credit card, and all the resources behind that card. You get teammates who care, and a responsive organization designed to translate caring into helpful action. When you choose CFNA, you get our best effort, and the best result possible. Every time.

Our vision and mission


Be the premier provider of powerful and innovative customer-first payment solutions that earn loyalty and drive business in every community we serve.


Empower families with responsible and trustworthy payment solutions enabling them to confidently care for their automotive needs.

Our Way to Serve

We are a growing company and are committed to ensuring our teammates, customers, and surrounding community grow with us.

We invest in our community and strongly believe that meaningful commitment to a wide variety of philanthropic organizations builds a better world and a brand that makes us proud. We provide financial and volunteer support to several causes, including:

Boys and Girls Club
America Scores Celveland
Ohio Guidestone
United Way


Ready to take your career to the next level? CFNA offers benefits such as 401k, an onsite gym and café, exclusive employee discounts, health and fitness programs, and sponsored volunteer opportunities. Join a team that cares for you and the community.

Learn More

Shaping our future and celebrating our achievements together.

We are proud to be recognized a Cleveland Top Workplace. The annual list published in The Plain Dealer, the major newspaper for the Cleveland metro area, is based solely on employee feedback. We are truly grateful for our teammates and their ability to foster an environment where our focus and dedication is to take care of each other, our customers, and our community.

Credit First National Association
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